Two uses, same tool. As a BDP: paste your target companies and get a ready-to-send link for each, with you locked in as the sponsor. As a corporate group (e.g., iHeart creating accounts for its 800 stations): paste your whole group and it creates a free corporate account for each, all rolling up to you. Optionally seed each with starter words so the account is already alive when they open it.
Use this exact spelling everywhere. It is the single connection the platform pays and rolls accounts up to. Run the kit once per tier: e.g. sponsor = DJ Sco to create Cox Radio, then sponsor = Cox Radio to create its 50 stations.